The designer, teacher and writer Ayse Birsel runs a multidisciplinary studio in New York with her husband, Bibi Seck. “We do everything from kitchen utensils to office systems,” she says. They describe their design process as Deconstruction: Reconstruction – in other words, breaking down existing preconceptions in order to arrive at new perspectives and solutions. Ayse studied in Ankara, Turkey, before moving to New York to attend the leading design college Pratt Institute. This bi-cultural education is, she believes, fundamental to her design thinking, which embraces questioning, rigorousness and confidence. She recently published a new book, ‘Design The Life You Love’.